Bannon, Carlson and... Liz Truss? A Look Inside the One-Time PM's Foray for Maga

The former UK leader, launched the inaugural episode of her video series with a pledge to expose "the evil-doers" working to bring down Western democracies. Truss elaborated she would uncover how an "worldwide alliance of leftists function to undermine popular rule and the electorate's mandate."

"Our focus will be on the Trump revolution and understand how this can be accomplished in Britain," she said. "We will interview the prominent voices of the Make America Great Again campaign."

Before the program's debut, there was a strong advocate. "This represents the dawn of a kind of transformation," stated John Solomon. The right-leaning media outlet Just the News will carry the Truss's new podcasts.

Forging Alliances in the Conservative Media Landscape

Compatriot supporters, featuring a pro-Reform adviser, played a role in her launch the Truss's program. The setup is professional, if somewhat rudimentary. The show has attracted a subscriber base of 10k in her debut week and her first episode garnered 67,000 views during that week.

This represents a modest start, but in partnering with John Solomon, she is being entering a well-developed political media sphere producing and amplifying Maga talking points. Central preoccupations encompass claims of media suppression by the traditional news outlets and a goal to eradicate a so-called administrative state – a force that the ex-PM holds responsible for the abrupt termination of her calamitous premiership.

"Solomon's outlet is not well-known past the Maga world, but it does have influence there, mostly due to John Solomon, who offers opinions on conservative outlets like the program hosted by Steve Bannon and has even interviewed the former president," noted an anthropology expert, who has extensively researched the Maga movement.

A Controversial Partner

Her effort to import American conservative media to Britain has drawn her nearer to contentious individuals such as John Solomon.

He set up his media outlet following scrutiny when allegations surfaced of promoting inaccurate reports about Biden's anti-corruption work in the Ukraine, as well as disputed reports about the former US ambassador to Ukraine.

His claims were amplified across the conservative press, with the journalist appearing as a frequent visitor on Sean Hannity's influential cable news broadcast. Trump himself boosted the journalist's work.

Solomon made the reports about Ukraine in a set of articles for the outlet the Hill, after having been re-labelled as a columnist following internal criticism over his articles. His narratives were central in the then-president's request for the Ukrainians to investigate the Bidens in 2019. Those demands led to impeachment proceedings targeting Donald Trump. Senators later voted to acquit the president.

Weeks after he exited the Hill in late 2019, the outlet stated it was conducting a assessment of his reporting about Ukrainian matters. It determined the journalist had used unreliable sources and said he "did not disclose key facts about main Ukrainian informants, specifically the reality that they had been indicted or were the subject of inquiries."

Joining the Network

His TV and radio guest spots are a sign of the conservative ecosystem Truss is entering. He talked about his backing of the program on a show he co-hosts on the conservative cable network, a conservative television outlet that is the base for the conservative firebrand Steve Bannon and on which former Fox host Tucker Carlson also appears. The ex-PM has already interviewed Bannon on one of her first podcasts.

In linking up with the journalist and his outlet, the former leader has become a niche participant in a extensive web of right-wing publications that often cross-promote stories.

The journalist's broadcasts have repeatedly hosted individuals such as influencer Mike Benz, a conservative commentator whose disparagement of USAID was used by the tech billionaire as justification for shutting down the foreign aid agency.

A Cross-Border Foray

Although Truss's stilted style and career difficulties have invited ridicule at home, a number of stateside commentators are not discounting her bid to revamp her image as a local version of the Make America Great Again press.

"One must regard folks like that as significant, despite the fact that you may not want to accept their words at face value," commented Rob Flaherty, who was employed in the Biden administration.

"You saw how in 2024 President Trump utilized that media network to get his message out. Certainly that network transmits and affects debate abroad. It seems fairly obvious to me that the circumstances in the United Kingdom are similar to what enabled this parallel press sphere to flourish here."

Professor Alan Finlayson, said the digital right-wing media sphere was already having an impact in the United Kingdom.

"The internet is borderless," he stated. "There's a kind milieu within which ideas travel – at times appearing in harsh versions and other times more moderately – but which is connected."

Hinton said the growth of the digital conservative movement in the UK recently meant the "possibility to have a growing impact is significant."

Global Goals

"Liz Truss along with Nigel Farage in the recent past spoke at the Conservative Political Action Conference, where I observed they echoed Maga talking points before the {king of Maga|

Bailey Valenzuela
Bailey Valenzuela

A Scottish historian and travel writer passionate about sharing the rich heritage and landscapes of Scotland with a global audience.