Should My Aspiring Influencer Pal Stop Exploiting People for Content?

One Side: One Friend's Perspective

Sometimes she films me while I’m eating. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of a decade, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, she says, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but she is aspiring to become one. She creates video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while dining, or simply tagging along. Later, I appear on her feed later, and it pops up like a jumpscare: I’ll have no makeup on, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also expects me to film her at inconvenient times. Often I’ll be talking to another person, or we're simply spending time in the street. The dynamic feels like our bond has transformed into me being her free crew. She could easily employ someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she brushed it off. She’s taken me to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I invest assisting her make content.

I appreciate that Marielle has helped me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me smiling with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also desire to experience it without being recorded, edited, or posted for an viewers. I am not a prop for her online persona.

The Other Side: Marielle

I hope my friend to see that the content we make together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to show my personality and connect with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your passions. I admire people on TikTok who execute that style of casual, DIY film-making.

Content creation is my interpretation of engaging with life: noticing the nuances, posting them with an viewership that values the craft behind it. I never intend to make my friend uneasy. Taking her to industry events was my method of offering access, giving her a opportunity to experience behind-the-scenes moments that could benefit her professional path too. That’s not leverage, it’s just being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I want her to see what the content we make together can get us: an opening. I understand not everyone enjoys being on camera, but often spontaneity is what makes material genuine. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my private videographer, but friends support one another in minor capacities. I thought filming a short video now and then would be fun for Beth. Creativity flourishes in partnership, and having my friend around makes endeavors lively and pleasurable. I don't compel her to participate in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I document our shared experiences.

I cherish our friendship profoundly and want to avoid content creation to come between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it's regarding sharing my world while still considering hers. Clearly making content is not a replacement for real connection: it’s just part of how I experience life and I want her to be involved in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion film you. I understand that it's her passion, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for assistance repeatedly, even if they have done it before. While she enjoys creating, that doesn’t mean everyone around her is willing material. She needs to respect her friend's personal space.
Ankit, 26

She may enjoy producing videos and displaying her life online, but it’s not for everybody. It was kind she has assisted Beth’s career, but she needs to hear what Beth wants.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your relationship. Create some real memories, where true emotions are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Both seem unsure as to where the line is. The solution is not found in trying to alter one another, but in each setting clear limits around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their bond?

Bailey Valenzuela
Bailey Valenzuela

A Scottish historian and travel writer passionate about sharing the rich heritage and landscapes of Scotland with a global audience.